MY ROLE
Product Designer
MY TEAM
Jenny Cerullo
Meghan Majeski
Erik Opoku
SPRINT TIMELINE
Day 1 - Research
Day 2 - Ideation
Day 3 - Design
INSIGHT
INSIGHT
Only visibility doesn’t solve the moment of uncertainty.
Only visibility doesn’t solve the moment of uncertainty.
So I extended the concept into Alfie — an agentic support application designed to help early-career professionals navigate real workplace situations with clarity, confidence, and practical language, who is modelled after Alfred Pennyworth, from Batman.
So I extended the concept into Alfie — an agentic support application designed to help early-career professionals navigate real workplace situations with clarity, confidence, and practical language, who is modelled after Alfred Pennyworth, from Batman.
HYPOTHESIS
HYPOTHESIS
We believe that our boundary-setting app will create less stressed, more engaged employees while boosting productivity and work quality organization-wide.
We believe that our boundary-setting app will create less stressed, more engaged employees while boosting productivity and work quality organization-wide.
Objective 1 Help users identify when a task is out of their scope
Objective 1 Help users identify when a task is out of their scope
Objective 2 Increase quality of work and productivity
Objective 2 Increase quality of work and productivity
Objective 3 Relieve stress related to setting boundaries
Objective 3 Relieve stress related to setting boundaries
QUICKLINKS
QUICKLINKS
View other project case studies
Say hello, drop me a line here.
Stay humble. Stay curious.
THE IDEA
THE IDEA
Alfie is a strategic, AI-powered trusted advisor.
Alfie is a strategic, AI-powered trusted advisor.
Inspired by Batman's Alfred, Alfie was designed to feel less like a tool and more like a trusted advisor. Someone who helps you think clearly, communicate professionally, and protect your energy before burnout takes hold.
The guiding principle: good advisors build independence, not reliance. Alfie is focused on your growth
Inspired by Batman's Alfred, Alfie was designed to feel less like a tool and more like a trusted advisor. Someone who helps you think clearly, communicate professionally, and protect your energy before burnout takes hold.
The guiding principle: good advisors build independence, not reliance. Alfie is focused on your growth
Core Value
Core Value
Turn ambiguity into clarity
Turn overwhelm into structured action
Turn hesitation into confident communication
Turn ambiguity into clarity
Turn overwhelm into structured action
Turn hesitation into confident communication
Key Features
Structural Decision Support
Alfred diagnoses the real issue before responding: - role alignment - prioritization - communication - boundary-setting - overwhelm / confidence
Counsel Modes
Role Alignment → What do I actually own? Task Management → What matters most right now? Communication → What should I say (exactly)? Boundary-Setting → How do I push back professionally? Confidence Support → How do I move forward without spiralling?
Experience Design
Users are more likely to stick with an app that allows for customization rather than seeking out competitors. Personalized recommendations can also increase sales by 30%
Prompt Architecture
Prompt Architecture
Key Principles
- role alignment first - clarity before action - sustainable performance over people-pleasing - boundaries are professional - coach toward independence
Guardrails
Alfred is intentionally designed to not: - glorify burnout - assume urgency without evidence - encourage passive-aggressive communication - shame uncertainty - normalize unhealthy workplace dynamics
Tone Design
- calm, polished, direct - emotionally intelligent but not sentimental - concise, conversational, not lecture-heavy - practical enough for real workplace use
THE PROCESS
Conversational Design
A four-stage process for building Alfie, using Claude, Claude Code, GitHub, and Railway.
Role Alignment and Task Management Solution
Role Alignment and
Task Management Solution
Role Alignment and
Task Management Solution
AGENTIC AI
AGENTIC AI
CONVERSATIONAL DESIGN
CONVERSATIONAL DESIGN
Consilio explored how better workload visibility could reduce burnout and clarify ownership across teams.
Consilio explored how better workload visibility could reduce burnout and clarify ownership across teams.
As the Content Writer (Voice) on that project, I helped shape how the product communicated sensitive ideas like scope, boundaries, and professional expectations.
As the Content Writer (Voice) on that project, I helped shape how the product communicated sensitive ideas like scope, boundaries, and professional expectations.
PROJECT DETAILS
PROJECT DETAILS
MY ROLE
MY ROLE
Content Writer
Content Writer
AI Behaviour Design
AI Behaviour Design
MY TEAM
Daphne Yang - Prototyping
Hillary McLaren - Wireframer
Erik Opoku - Researcher
TOOLS
TOOLS
Figma
Figma
Claude & Claude Code
Claude & Claude Code
GitHub
GitHub
Railway App
Railway App
IMPACT
IMPACT
IMPACT
Consilio
Consilio
System-level visibility
System-level visibility
Team alignment
Team alignment
Workload clarity
Workload clarity
Alfred
Alfred
Real-time personal guidance
Real-time personal guidance
Individual decision support
Individual decision support
Communication + confidence clarity
Communication + confidence clarity
WHAT THIS UNLOCKS
WHAT THIS UNLOCKS
WHAT THIS UNLOCKS
faster, clearer decision-making
faster, clearer decision-making
reduced overwhelm in high-pressure moments
reduced overwhelm in high-pressure moments
healthier boundary-setting without friction
healthier boundary-setting without friction
