UI/UX MOBILE DESIGN
UI/UX MOBILE DESIGN
MOBILE iOS INTERFACE
MOBILE iOS INTERFACE
Building a Smarter "For You" Experience
Building a Smarter "For You" Experience
How might we strengthen users’ movement journeys by offering thoughtful, adaptive support to help guests take the next step with clarity and confidence?
How might we strengthen users’ movement journeys by offering adaptive, thoughtful support to help guests take the next step with clarity and confidence?
MY ROLE
MY ROLE
Product Designer
MY TEAM
MY TEAM
Jenny Cerullo
Meghan Majeski
Erik Opoku
SPRINT TIMELINE
Day 1 - Research
Day 2 - Ideation
Day 3 - Design
WHAT PROBLEM SPACES DID WE IDENTIFY?
WHAT PROBLEM SPACES DID WE IDENTIFY?
Personalizing the "For You" tab
Personalizing the "For You" tab
We analyzed the Lululemon mobile app and conducted a competitive review to identify opportunities for improvement.
Based on our findings, we focused on enhancing the onboarding experience to better personalize the “For You” section, allowing new users to receive relevant product recommendations, deals, and membership benefits tailored to their preferences and behaviour.
We analyzed the Lululemon mobile app and conducted a competitive review to identify improvement opportunities. Based on our findings, we focused on enhancing onboarding to better personalize the “For You” section.
We analyzed the Lululemon mobile app and conducted a competitive review to identify improvement opportunities. Based on our findings, we focused on enhancing onboarding to better personalize the “For You” section, helping new users receive relevant product recommendations, deals, and membership benefits tailored to their preferences and behaviour.
HOW DID WE CHOOSE THIS PROBLEM SPACE?
HOW DID WE CHOOSE THIS PROBLEM SPACE?
Usability Study and User Flows
Usability Study and User Flows
We evaluated the Lululemon mobile app using a heuristic analysis, identifying and prioritizing usability issues across two key user flows: onboarding guests and personalizing their “For You” experience.
We conducted a heuristic analysis of the Lululemon mobile app, identifying and prioritizing usability issues across two key flows: guest onboarding and personalizing the “For You” experience.
We conducted a heuristic analysis of the Lululemon mobile app, identifying and prioritizing usability issues across two key flows: guest onboarding and personalizing the “For You” experience.
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Benefits of Personalization
Enhances user experience
Helps reduce information overload and increase time efficiency by showing items the customer would be interested in first.
Higher retention rate
Studies show that apps that allow for preference customization see over 70% increase in usage overall as well as a higher likelihood of creating brand loyalty.
Competitive advantage
Users are more likely to stick with an app that allows for customization rather than seeking out competitors. Personalized recommendations can also increase sales by 30%
NEW USERS/FIRST TIME DOWNLOADS
INSIGHT
INSIGHT
No visible difference in the “For You” tab for First Time Users and Existing Guests
No visible difference in the “For You” tab for First Time Users and Existing Guests
ACTIVE GO-GETTER
Kaitlyn Freeman, 29 yrs
Senior Software Engineer
A busy, digitally fluent professional who balances a demanding career with an active lifestyle centred on yoga and running. A long-time brand loyalist, she prefers convenient online shopping. She is motivated by limited-edition drops, colour-specific gear, and timely sales updates, while valuing a personalized, low-friction experience that surfaces relevant products and benefits without overwhelming notifications.
A busy, digitally fluent professional who balances a demanding career with an active lifestyle, yoga and running.
A loyal brand customer, she prefers convenient online shopping and is motivated by limited-edition drops, colour-specific gear, and timely sales updates, while valuing a personalized, low-friction experience without overwhelming notifications.
USER FLOWS
ONBOARDING
Tailors the perks to the individual’s taste and preferences to show more of what they are interested in and less of what they aren’t.
THE NEW "FOR YOU" EXPERIENCE
Helps the user find items that cater to their particular taste and encourages making use of their membership benefits by tying them together.
THE NEW "FOR YOU" EXPERIENCE
Helps the user find items that cater to their particular taste and encourages making use of their membership benefits by tying them together.
New Ways to Discover Products
Personalized Membership Perks
Same Look, New Items
OUR GOALS FOR THE FUTURE
OUR GOALS FOR THE FUTURE
How can we take this further with Lululemon’s help?
How can we take this further with Lululemon’s help?
Futher Customize the "For You" tab
Allow users to further tailor their “For You” experience (pin specific tasks at the top, create shortcuts to specific sections of the store, have AI tools show recommended outfits/items that pair with brand partnerships, etc.)
Prioritization of Content in the "For You" tab
Help users create a hierarchy of information for their “For You” experience to see more relevant/frequented content at the top of their screen, as well as easily add/remove features on their feed.
Increase Accessibility Features
Incorporate more accessibility features to help users understand their products, such as using audio and alt text descriptions.
WHO IS THIS SOLUTION FOR?
WHO IS THIS SOLUTION FOR?
LULULEMON GUEST
LULULEMON GUEST
Who You Are
Notifications
Location Services
RETURNING EXISITING MEMBERS
RETURNING EXISITING MEMBERS
NEW USERS/FIRST TIME DOWNLOADS
NEW USERS/FIRST TIME DOWNLOADS
Benefits of Personalization
Enhances user experience
Helps reduce information overload and increase time efficiency by showing items the customer would be interested in first.
Higher retention rate
Studies show that apps that allow for preference customization see over 70% increase in usage overall as well as a higher likelihood of creating brand loyalty.
Competitive advantage
Users are more likely to stick with an app that allows for customization rather than seeking out competitors. Personalized recommendations can also increase sales by 30%
Demographics
29 yrs, lives and works as Senior Software Engineer in Vancouver BC
Digital Literacy
A busy, digitally fluent professional who balances a demanding career with an active lifestyle, yoga and running.
Motivations
A loyal brand customer, she prefers convenient online shopping and is motivated by limited-edition drops, colour-specific gear, and timely sales updates, while valuing a personalized, low-friction experience without overwhelming notifications.