MY ROLE
Product Designer
MY TEAM
Jenny Cerullo
Meghan Majeski
Erik Opoku
SPRINT TIMELINE
Day 1 - Research
Day 2 - Ideation
Day 3 - Design
Benefits of Personalization
Enhances user experience
Helps reduce information overload and increase time efficiency by showing items the customer would be interested in first.
Higher retention rate
Studies show that apps that allow for preference customization see over 70% increase in usage overall as well as a higher likelihood of creating brand loyalty.
Competitive advantage
Users are more likely to stick with an app that allows for customization rather than seeking out competitors. Personalized recommendations can also increase sales by 30%
Stay humble. Stay curious.
Say hello, drop me a line here.
Futher Customize the "For You" tab
Allow users to further tailor their “For You” experience (pin specific tasks at the top, create shortcuts to specific sections of the store, have AI tools show recommended outfits/items that pair with brand partnerships, etc.)
Prioritization of Content in the "For You" tab
Help users create a hierarchy of information for their “For You” experience to see more relevant/frequented content at the top of their screen, as well as easily add/remove features on their feed.
Increase Accessibility Features
Incorporate more accessibility features to help users understand their products, such as using audio and alt text descriptions.
PROJECT DETAILS
MY ROLE
Product Designer
TIMELINE
TOOLS
Figma
